• Concept Lab // adidas Ultra BOOST 1.0 "Sunset"
  • Concept Lab // adidas Ultra BOOST 1.0 "Sunset"

Concept Lab // adidas Ultra BOOST 1.0 "Sunset"

€157.00

€81.00

Availability: In stock

€157.00

€81.00

Size Chart
Mens
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Womens
XXSXSSMLXLXXL
UK4-66-88-1010-1212-1414-1616-18
France3434-3636-3838-4040-4242-4444-46
Italy36-3838-4040-4242-4444-4646-4848-50
US22-44-66-88-1010-1212-14
Mens
XSSMLXLXXL
UK343638-4042-4446-4850-52
IT444648-5052-5456-5860-62
France283032-3436-3840-4244-46
Details
I've been thinking a lot lately about the adidas Ultra BOOST  — so much so that I've recently added it to our Concept Lab rotation. I'd previously passed up on the opportunity to flex my creativity on the silhouette, as the Three Stripe brand is notoriously more daring than Jordan with its colorways — and I didn't feel the need to throw my two cents in to the ring when they were having no trouble flying off the shelves to begin with. But fast forward to 2019 and the love for the silhouette has dissipated. There's still love for it — that's for sure. But can it be saved, refreshed, rejuvenated in the eyes of the market? adidas tried with the Ultra BOOST 19 , and while it's a nice trainer, it didn't achieve the cut through the brand wanted and needed. Still, they found the BOOST was boxed out. But I for one want to change that. I feel that I can change that. My first-ever UB concept from a few days back caused some noise on social. For fans that have continually expected Jordans, they were extremely well received — in fact, many said they would cop our Bruce Lee adidas Ultra BOOST when they  "don't even like adidas/. 
Just like the many Jordans I've done before it — give the people a fire colorway and they'll fall (back) in love.

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